In today’s digital age, it can be difficult to capture and maintain the attention of potential employees. One powerful way to reel in talent is to spark their interest and connect on a deeper level through the use of video! OhioMeansJobs Allen County offers free recruiting video resources to Allen County employers. “Our Employer Videos promote the employer while providing a realistic preview of their positions to job seekers,” Josh Luke, OhioMeansJobs Allen County Business Services Manager. “By seeing the facilities and employees in action, it demystifies the process and gives them a realistic idea of what to expect.”
Fear of the unknown can deter job seekers from applying to positions they may be qualified for. “Sometimes job seekers will not apply to a particular employer or for a certain position because they have a misconception or lack of knowledge of what it’s like to work there,” Luke explained. Showcasing real employees behind-the-scenes in their work environment can clear up unknowns and provide valuable insight.
Making the Connection
Employer Videos also allow employers to showcase some of their best employees, convey their hiring needs and benefits, and highlight what makes them unique to potential employees. Across all digital media platforms, videos are one of the most consumed and sought-after types of content. Through a custom video tailored specifically to the needs of each business more audiences are not only being reached, but are also forming a connection to the brand. This connection and visual explanation allows candidates to make more informed decisions about whether a company or specific position is right for them.
Helping with Your Advertising and Recruiting Efforts
As one of the many business services offered by OhioMeansJobs Allen County, this free resource has been utilized by nearly 40 local businesses including Procter & Gamble, Bob Evans Farms Manufacturing Division, Ohio Department of Transportation, and Nutrien. Luke stated, “The Employer videos are very adaptive and can be used in a number of ways. Many employers post them on their social media, website, lobby screens, run them as TV commercials, and even display them at career fairs.”
“If you are undecided on whether or not you should have an Employer Video done for your business, watch some examples of videos we’ve recently completed on our YouTube channel! This will give you a good idea of what the videos look like and how your business could utilize something similar in your recruitment effort,” Luke said. “We’d like the opportunity to have the conversation with you on the benefits of this free service and answer any questions you may have.”
For more information on Employer Videos or other Employer Services, visit OMJAllen.com or call 419-999-0360.